Membership & Outreach Coordinator – Maui County

Membership & Outreach Coordinator – Maui County
At Hawaii Farmers Union (HFU), we are committed to building a sustainable agricultural future
for Hawaii. We support local farmers by providing resources, advocating for policy changes, and
promoting environmental stewardship. Our mission is to empower farmers and the broader
community through educational programs, conservation efforts, and innovative partnerships
aimed at enhancing local agriculture and restoring Hawaii’s unique ecosystems. By joining HFU,
you’ll be part of a passionate team dedicated to strengthening Hawaii’s agricultural community
and ensuring a healthy, sustainable environment for generations to come.

Position Overview: We are seeking an experienced and reliable Membership & Outreach
Coordinator to support the growth, engagement, and communication efforts across Maui
County’s chapters: Lahaina, Mauna Kahalawai, Haleakalā, Hāna, Molokaʻi, and Lānaʻi. This role
will focus on engaging HFU Maui County chapter memberships, managing graphic creation,
supporting social media / event promotion, conducting volunteer recruitment, and creating
educational resources for leadership across these six chapters. The ideal candidate should have
access to a laptop and reliable internet and be passionate about local agriculture, community
building, storytelling and digital engagement. Reports to: Outreach Director.

Key Responsibilities:
• Membership Growth and Support:
o Educate/Assist chapters with phone outreach and email campaigns to engage
current members, encourage renewals, and recruit new members.
o Assist in answering manual membership forms and inquiries promptly and
accurately.
o Support chapter leaders in filling volunteer roles to grow their chapter teams.
o Provide guidance and resources to chapter leaders on recruiting and retaining
volunteers.
• Social Media and Graphics:
o Support HFU’s social media strategy for the state page and Maui County
chapters, using pre-approved content and templates.
o Create graphics and promotional materials for chapter events and educational
webinars, ensuring alignment with HFU branding.

• Administrative and Communication Support:
o Regularly update the Outreach Director on outreach efforts weekly.

o Maintain an organized system for tracking chapter events, volunteer
opportunities, and outreach initiatives.

• Event Promotion and Support:
o Collaborate with chapter leaders to gather and confirm event details.
o Ensure events are communicated to the Outreach Director for inclusion in
newsletters and the event calendar.
o Promote events through social media, graphics, and direct outreach via
newsletter one week before and day of to maximize attendance.

• Educational Resource Development:
o Help develop and promote media and resources for webinars and workshops
that chapters can use to enhance outreach efforts for chapter leaders.
o Assist in creating chapter educational materials on topics such as hosting events,
recruiting members, and effective outreach strategies.

Goals
• Increase membership and engagement across Maui County chapters.
• Support consistent and impactful event promotion and volunteer recruitment.
• Strengthen communication between Maui County chapters and the state-level
organization.
• Develop educational resources to empower Maui County chapters in outreach and
events.

Work Environment:
• Remote position with flexibility, but Maui County residency is preferred.
• Must have access to a laptop and reliable internet connection.
• Occasional in-person attendance at chapter meetings and events.
• Collaborative work environment with frequent virtual communication.
Qualifications:
• Education:
o High school diploma or equivalent required; Associate’s or Bachelor’s degree in
Communication, Agriculture, Environmental Science, Forestry, or a related field
preferred.
• Physical Requirements:
o Ability to work on a computer for extended periods.
o Ability to lift and carry materials (up to 25 lbs) for event setup if needed.
• Certifications:
o Valid ID; Driver’s license preferred.

• Location:
o Maui Island based candidates preferred, open to remote candidates across Maui
County
• Experience:
o Experience in membership outreach, volunteer coordination, or community
engagement.
o Background in social media management and content creation, preferably
for nonprofit or community-based organizations.
o Event promotion and coordination experience.
o Experience working with grassroots organizations or agricultural
communities is a plus.

• Skills:
o Strong written and verbal communication skills
o Proficiency in social media platforms (Meta, Instagram, Facebook) and
content creation tools (e.g., Canva).
o Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
o Strong organizational and problem-solving skills.
o Knowledge of email marketing platforms (e.g., Mailchimp) is a plus.
o Ability to work independently while aligning with statewide strategies.
o Passion for local agriculture, community building, and digital engagement.
o Strong communication skills for working with team members, community
groups, and stakeholders.
o Self-motivated and capable of working independently remote while adhering to
state-level strategies.

Travel: Occasional travel within Maui County for chapter events and meetings.
Compensation: Starting pay $25/hour at 10 hours/week – Part-Time (40 hours per month)
Application Process: Interested candidates should submit a resume and cover letter outlining
their qualifications and interest in the position. Applications should be sent to
employment@hfuu.org with the subject line “Membership & Outreach Coordinator Maui
Application.”
Equal Opportunity Employer: We are an equal opportunity employer and encourage
applications from individuals of all backgrounds. We are committed to creating an inclusive
work environment for all employees.