2024 Permaculture Summit Content
Day 1 Presenters
(Below is content from the 2024 Permaculture Summit.Â
You can choose to watch each presentation on Youtube, download the audio version or read the transcript. Enjoy!)
Permaculture and Money: Obtaining that Yield
Laura Oldanie
It’s so easy for permaculturalists to presume that abundance lies dormant in our landscapes waiting to be activated by installing swales, water catchment, and plant guilds.
But why is it that when it comes to permaculture and money the default mindset is one of scarcity, lack, and even disgust? While we don’t pay much attention to them, some of the major permaculture texts and teachings contain information showing us how to use permaculture to create regenerative livelihoods and economies. It turns out the permaculture principles are just as easily applied to our personal finances as our gardens.
During this session we’ll look at how you can use the extensive permaculture toolkit to design your life (and community) for true wealth and financial resilience.
Learn the Rules of Sound Business Planning…then Go Out and Break Them
Mark Krawczyk
 In addition to the products and services you want to provide for your community, how do you want your life to be, how do you spend your time, who do you work with, and how does your work life compliment your personal and family life?
In this workshop, we’ll explore these questions and more through an overview of holistic management goal setting, business planning fundamentals, and a personal narrative based in the case studies of the four small businesses Mark Krawczyk has started during more than two decades of self-employment including a traditional woodworking business; an education-focused community group; a permaculture design, consulting and education company; and a small perennial family farm.Â
Crafting the Messaging and Marketing System for your Regenerative Organization
Joshua Prieto
In this presentation, we’ll be exploring three secrets of brand storytelling that will help you craft a message that will break out of the greenwashed noise and turn you into an authentic leader of change…
Secret 1: How to create a clear and compelling message for your brand that breaks through the greenwashing
Secret 2:Â How to separate yourself from the competitionÂ
by creating a charismatic brand that your ideal customers want to follow.
Secret 3:Â How to understand your ideal client better than understand themselves
Facing Fire: Designing Fire Resilient Homesteads and Farms
Javan Bernakevitch
Business Guilds: Designing for Abundance
Koreen Brennan
It’s hard to start a business on your own and make it successful, but this is how most people do it. This is part of the reason most businesses fail, too – just like a tree that gets no support from an ecosystem might die.
What if you could do business like nature does it, by forming business “guilds” or “communities” that support one another and lift each other up? This presentation will go over some of the ways people have done this successfully and how you can do it.
Applying Regenerative Design to your Business
Patty Love
In today’s changing world, our planet is calling for businesses to follow earth-based ethics, principles, and ecological design processes– also known as permaculture! Regenerative Business Design is a step-by-step process to build a business that can sustain you financially while staying true to your core values, whether you’re envisioning a for-profit or not-for-profit organization.
What do you need to know, consider, and plan for in order to launch a business that will have a high likelihood of success and a plan for handling failures, fumbles, and hurdles? The basis of regenerative business design is a plan to successfully balance the triple bottom line: people, planet, and profit. This workshop will help get you started!
Opportunity Spotting: Aligning your Ethic with your Bottom Line
Brigid Walsh
If a profitable business model moves the needle in popularizing permaculture, is profit still a dirty word?